Twitter is one of the most popular social media channels for businesses. It is, nevertheless, one of the most challenging accounts to handle.
Unlike Facebook, LinkedIn, or Pinterest followers, Twitter followers expect you to update your status numerous times daily with new and compelling information. It’s no surprise that many businesses are looking for methods to promote themselves as active brand without spending all of their time online.
Organizations are under intense pressure to succeed with over 217 million daily active users and its largest user demographic of 42% of US adults ages 18-29. This is why social media automation tools is such an appealing tactic.
Of course, the key to successful Twitter automation, like any other digital engagement approach, is knowing how to simplify your postings, boost productivity, and keep your consumers hooked without draining all the humanity out of your online presence.
Why should you utilize Twitter automation in your social media strategy?
Even with the extra responsibilities of operating a business, automation is a simple and efficient approach to ensure that you’re always on track with your social media routine. Everything from Facebook status updates to Instagram posts may be automated.
You will have more time to build and expand your business if you delegate the most repetitive duties in your social strategy to a bot or automation provider. For example, if you plan Tweets throughout the week, you will have more time to reply to client inquiries or post more timely information that your consumers would like.
Sprout Social’s case study with Evernote exemplifies how effective Twitter auto posts can be used for businesses. Evernote, being a very social and active company, intended to respond to consumers immediately. They used the automatic Twitter messaging functionalities of Sprout. This aided Evernote in developing a strategy for directing consumers to the appropriate channels more quickly, all while automating replies to frequently requested queries.
As a consequence, the number of individuals served via Twitter increased by 80% per week—a wonderful illustration of how some Twitter automation tools boost customer experience.
How to Manage Your Engagement on Twitter Using Automation
Twitter automation is a valuable tool for busy businesses and expanding organisations. After all, scheduling a few Tweets can help to relieve a lot of the stress that comes with social networking.
Furthermore, by automating your Tweets, you provide more opportunities for consumer involvement and service.
However, automation should just be one component of your online success approach, not your whole social media strategy. Any social effort should aim for engagement, and if you want your consumers to interact with you, you must be ready to establish connections with them.
1. Make use of the appropriate Twitter automation tools.
There are several useful social media management tools available, such as Sprout Social, that may help you set up your automation approach without turning your brand into a lifeless robot. Remember that while you may get away with a few automatic postings every week on Facebook, Twitter takes a lot more effort. That is why you must develop a Twitter strategy centered on your clients’ expectations.
Use your automated tools to provide short updates while writing more detailed messages manually. Remember to keep Twitter’s automation rules in mind as well; violating any of their usage regulations may result in a ban.
2. Maintain the uniqueness of your brand
You should be working hard right now to develop a strong brand voice that is consistent with all you do. This entails writing informative blog pieces to accompany your daily Tweets. The Twitter automation technique you adopt should allow you to keep that distinct personality by customising messages and providing social media chatbots the traits that define your business identity.
You can simply design automated procedures for your Twitter followers to answer FAQs or even drive sales with Sprout’s Chatbot Builder capabilities. Customers will detect when you use an automatic system if your automated postings and human ones sound radically different.
3. Carefully curate content
When using automation to streamline your social strategy, make sure you’re not concentrating all of your efforts on promotional posts for your brand. Instead, mix branded material with personal information and helpful content from other businesses in your field.
The good news is that there are several tools available to assist you in curating information for your social media postings. All you have to do is keep your audience’s tastes in mind while you choose the best portions for them to devour. Tools like BuzzSumo may help you stay on top of hot subjects so you don’t fall behind the times.
4. Maintain a strict timetable.
Twitter is one of the most rapidly evolving social networks, therefore it’s critical that you understand how to stay on top of this ever-changing site. Setting up a timetable is one of the simplest methods to get the most of your Twitter automation plan. This will indicate when postings are automated and when you should invest in replying to consumers and providing customized content.
Remember to include time in your calendar for monitoring your Twitter account and determining how people are responding to certain messages and updates. If you find out that individuals are behaving adversely to your automated communications, then this might beac a hint that you need to adjust your strategy.
5. Pay attention to your consumers.
Finally, Twitter automation can be a terrific method to relieve some of your stress, but it should not be used in place of actually connecting with your clients. Social media provides your brand with the potential to start creating long-term relationships with your most valued clients. Make certain that you do not take the opportunity for granted.
Make time in your schedule to examine your social analytics so you can determine which posts your clients enjoy the most. Respond to direct messages as soon as feasible, and spend as much time as possible Retweeting pertinent posts that connect back to your company.
While automation might make your life simpler, it is not a replacement for a comprehensive social strategy; if you want to win, you must engage consistently and listen to your consumers. To assist guide your next postings, look into trend data and which hashtags your target users are using.